The quality of the replies to his posts were also much higher on non-Twitter platforms, he observed. Stamos, who has more than 100,000 followers on Twitter but only a tenth of that number on Threads, added that strong Threads engagement with his posts describing the “research” also supported the original findings.
The identical content Stamos created on each platform saw significantly more engagement on Threads than on Twitter as measured by likes and replies - despite having a fraction of his usual reach on the newer platform, he said. Alex Stamos, director of the Stanford Internet Observatory, said Saturday he ran an “ unscientific test” of how the same post he shared on Twitter, Threads and Mastodon, another rival, performed with his audience over a 23-hour period. “We’ve been reporting for a while that Twitter is down compared with last year – June traffic was down 4% – but Threads seems to be taking a bigger bite out of it.”īolstering the traffic reports were the anecdotal experiences of some Threads users.
2022 twitter trends full#
“In the first two full days that Threads was generally available, Thursday and Friday, web traffic to was down 5% compared with the same days of the previous week and down 11% compared with July 6 and 7, 2022,” said David Carr, a senior insights manager at Similarweb.
Similarweb told CNN Monday it has witnessed comparable trends in Twitter traffic. (Cloudflare defines popularity as the “size of a population of users that look up a domain per unit of time.”) But the beginning of July showed a rapid falloff in popularity, as Twitter plunged to 40th place. For much of the spring, Twitter fluctuated between 35th place and 37th. The chart showed that in January, Twitter was ranked 32nd on the list the next month, it had fallen to 34th. “Twitter traffic tanking,” Prince said as he posted the chart. On Sunday, Cloudflare CEO Matthew Prince shared a chart showing Twitter’s popularity relative to other websites it tracks. Twitter didn’t immediately respond to a request for comment. But the pace of decline appears to have accelerated in recent days, both companies said, likely reflecting strong interest in Threads and a mass migration from the platform owned by Elon Musk to the one run by Zuckerberg. Twitter traffic had already been trending downward for months, according to data from the internet infrastructure company Cloudflare and the web analytics firm Similarweb. Twitter: number of monthly active U.S.Twitter threatens to sue Meta after rival app Threads gains traction In recent years, Twitter almost tripled its advertising expenditure, boosting ad spending from 56 million U.S. Overall, almost a quarter of global marketers said they planned to increase their spending on Twitter in 2022, whilst the majority said they did not plan to change their expenditure on the platform. dollars in total, with the vast majority of revenue coming from advertising. In 2021, Twitter’s annual revenue increased steeply, generating more than five billion U.S. In 2021, Generation Z Twitter users in the United States spent more time on other major social networks, such as TikTok, YouTube, and Instagram than they did on Twitter. Moreover, one-fifth of users worldwide were between the ages of 35 and 49, indicating that the platform is not so popular amonst younger audiences. Users between the ages of 25 and 34, who accounted for 38.5 percent of Twitter's global audience, made up the largest audience share. In addition, monetizable daily active users in the United States also increased, and throughout June and July 2022, Twitter Blue rolled out an increase in the cost of its membership for new subscribers.Īs of the beginning of 2022, men made up 56.4 percent of all Twitter users worldwide. Overall, this is an increase in mDAU of over 15 percent when compared to the same quarter of the previous year. In the last reported quarter, the number of global monetizable daily active users (mDAU) on Twitter amounted to 237.8 million users, up from 229 million mDAU in the previous quarter.
Nevertheless, user numbers have continued to rise. Twitter has experienced a turbulent year since Elon Musk came close to purchasing the company, which has in turn raised concerns about the number of bots on the platform.
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